I’ve spent the last 17 years helping tech startups, SaaS companies, and enterprise technology firms navigate UK PR, and the patterns are predictable—founders obsess over TechCrunch coverage while their potential customers can’t find them on Google when searching for solutions to actual problems. Here’s what I discovered working wi

A wealth management firm approached me after investing £95,000 annually on a prestigious financial PR agency that secured regular mentions in industry publications. Their compliance team loved the professional credibility, but here’s the problem—their high-net-worth client acquisition hadn’t budged. Meanwhile, a competitor with three of

Over my 18 years helping medical practices, healthcare technology companies, pharmaceutical firms, and private clinics navigate UK PR, I’ve watched organizations spend enormous budgets on national health publications that their actual patients never read, while local competitors dominate Google searches for “private GP near me” or